Online Newsrooms
Making your online newsroom a central content hub with social features means that:
- Journalists can easily find all your content
- You’re providing the content in the format journalists prefer
- Bloggers can use the pieces of content they need to create their blog posts
- Site visitors can easily share your news and information
- Traffic to your social sites and your newsroom increases
- You get more coverage of your news
Top Five Social Media Features for a Newsroom
The top five social features considered essential in an online newsroom are:
- Icons that strategically connect to your social media content
- "Share This" buttons that encourage sharing and commenting
- Ability to enter your news releases in social media format
- Adding multimedia to a release with embed codes for easy sharing
- Analytics that can track the success of your news and social content
Social Media Release Format
Journalists' jobs have changed and they prefer to receive your news in a format that makes it easy for them to quickly insert it into their story. They prefer that you divide the press releases in your online newsroom into sections:
- A brief description of what the announcement is
- Provide quotes from the CEO or other C-level executives, customers and/or analyst
- Financial information in many different formats
- Link to background material and other news stories and relevant information
- Tag everything so it can be easily identified and found
- Add multimedia assets and provide an embed code
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