RSS Feeds Raise Search Engine Visibility
BTI Communications Group is a business communication and telephony provider. In the last year they have had a flood of competition large VoIP corporations with much greater visibility and resources. Using blogs and RSS feeds they achieved #1 search engine rankings for their most important keywords, such as voip solution provider and voip small business on Google. While their larger competitors are investing in Pay-Per-Click search engine campaigns, the BTI Communications Group is achieving top positions for free.
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USC Student Uses RSS to Access Wall Street Journal
- 8,500 Unique Users Found His Feed
When Richard Miller was assigned to read the print Wall Street Journal earlier this year, he did what a lot of people trying to manage reading material do these days -- he traded online for print, then went looking for an RSS feed that would deliver headlines to his desktop and let him know when new stories posted. He could not find one, so he created one himself. Very soon 8,500 other people who were searching for news online had found his feed and were reading it too!
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RSS Subscribers Worth More Than E-mail Subcribers
My metrics show that one RSS subscriber is worth about 15 to 20 email subscribers. Pretty sweet. My metrics also show that I add one RSS subscriber for every two email subscribers I could have added, at the worst. You do the math. I’m coming out ahead for sure.
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RSS Aids Relief Organization
Compassion International used to rely on faxing and e-mail to relay information. The organization now uses RSS (Really Simple Syndication)—to provide employees in remote locations with information.
"We work in developing nations helping children get basic medical care, food and education," said Nydia Teter, international communications specialist at Compassion International, based in Colorado Springs, Colo. "Time is really valuable, and RSS provided an efficient way to get information out."
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Feeds Enable Workers to Share Critical Data
Triple Point Technology Inc. are using RSS Feeds for internal communication. Collaboration among product development teams has increased dramatically, enabling the company to efficiently meet product cycle dates. An estimated 75 percent of Triple Point's work force subscribes to at least one internal RSS feed.
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