Introduction to RSS From a PR Perspective
02/09/2007
In this introductory episode of her RSS Syndication series, Sally Falkow tackles the following issues:
00:40 - What is RSS?
1:00 - RSS in the news and on blogs.
01:50 - Robert Scobel's harsh but telling statement.
02:20 - RSS and PR people.
02:50 - Changes on the web regarding media.
03:21 - The web has created niche audiences for advertising.
04:15 - Why RSS should be important to PR people.
05:29 - Why RSS is appealing to subscribers.
06:21 - What will a feed do for your business?
06:56 - The demise of email marketing.
07:14 - RSS for internal content syndication.
07:41 - RSS for tracking and monitoring metrics.
08:26 - Many reasons to enable news content.
09:16 - How to learn about RSS at press-feed.com.
Introduction to RSS From a PR Perspective (mp3)
00:40 - What is RSS?
1:00 - RSS in the news and on blogs.
01:50 - Robert Scobel's harsh but telling statement.
02:20 - RSS and PR people.
02:50 - Changes on the web regarding media.
03:21 - The web has created niche audiences for advertising.
04:15 - Why RSS should be important to PR people.
05:29 - Why RSS is appealing to subscribers.
06:21 - What will a feed do for your business?
06:56 - The demise of email marketing.
07:14 - RSS for internal content syndication.
07:41 - RSS for tracking and monitoring metrics.
08:26 - Many reasons to enable news content.
09:16 - How to learn about RSS at press-feed.com.
Introduction to RSS From a PR Perspective (mp3)
Technorati Tags: RSS, PR, PRESSfeed, content syndication