| 05/06/2009: | Optimizing Press Releases Made Easy with PRESSfeed Toolbar
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| | The shift in media consumption is accelerating.The majority of PR professionals are aware of this trend and the need to optimize press releases and news content for search.The PRESSfeed toolbar puts all the tips, tricks and tools needed to produce a well optimized news release at your fingertips |
| 04/16/2009: | RSS facilitates customer dialog
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| | Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective online strategies, such as using news feed (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009. |
| 01/22/2009: | Travel Operators Take to Social Media
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| | Many travel companies aren't just dipping their toes tentatively into the social media waters, they're investing full-throttle in a multi-faceted social media strategy. |
| 01/06/2009: | Top 100 American newspapers use RSS?
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| | According to the 2008 Bivings Report, which looked at use of the Internet by America's largest 100 newspapers, every single one used RSS. And there are plenty of good reasons why using RSS is a very good idea. |
| 11/28/2008: | RSS as an SEO Strategy
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| | RSS and SEO panel at SES Chicago will be about how to syndicate web content - news, updates, tips etc - to increase search visibility |
| 10/30/2008: | BtoB Marketers finally beginning to find ways to monetize feeds and measure results
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| | RSS could be relevant to BtoB marketers - more relevant to their audiences than other feeds might be for consumers. BtoB marketers could send product updates and announcements, staffing changes-all without inundating their customers and prospects and with 100% guaranteed delivery. |
| 10/26/2008: | RSS adoption - Forrester study
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| | Forrester Research relased a new study on the adoption of RSS and says it is peaking at 11 percent. Steve Rubel of Edelman says this mean RSS is not going mainstream anytime soon. Strange - now that all browsers read RSS and RSS is the underlying backbone of all online content syndication, I thought it already was mainstream.
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| 06/16/2007: | What's the difference between PRESSfeed and a blog?
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| | Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. But an online newsroom is just as important. News content in an RSS feed can give you many of the benefits of blogging without the constraints. |
| 04/26/2007: | Social Bookmarking Makes Good Marketing Sense
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| | Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of Internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content. |
| 04/18/2007: | Creating RSS feeds a popular SEO tactic
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| | The SEO through blogs and feeds was one of the best attended session at SES New York City 2007 |
| 01/16/2007: | Content Syndication In RSS Feeds Boosts SEO Rankings
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| | Brilliant Blue and PRESSfeed combine their SEO PR expertise to give clients the benefit of syndication |
| 01/02/2007: | Enterprise RSS Blog Gets a FacelIft
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| | PRESSfeed, the enterprise RSS content syndication tool created for PR and marketing professionals, re-launched its Enterprise RSS blog today |
| 12/29/2006: | Enterprise RSS a focal point for employee information
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| | Enterprise RSS is poised to become the focal point that employees turn to for information, eclipsing individual aggregators plus systems such as portals, intranets, and enterprise applications |
| 12/10/2006: | Search Marketing and Web Design Firm Enables RSS Content Syndication for Clients
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| | Another leading web design and search engine marketing firm has chosen PRESSfeed as their strategic partner to provide RSS feeds, web content syndication and social media options for their clients.
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| 10/26/2006: | Social Media Press Release Made Easy For PR Profesionals
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| | PRESSfeed's simple syndicaion system makes it a piece of cake to uplaod social media press releases to a website and into a feed for syndication |
| 10/21/2006: | RSS, Content Syndication and Search - Part Six
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| | Success in online marketing depends in to a large extent on being found in the search engines. And getting good organic search ranking (natural placements on a search results page, not the paid listings) is getting harder all the time.Content syndication using RSS is one easy and effective way to build one-way inbound links and raise your search rankings. |
| 10/14/2006: | Social Media, Content Syndication and RSS Feeds: Part Five
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| | Making your content part of Web 2.0. Now that your content is organized and distributed, use the syndication power of social media sites to get more visibility and more traffic.
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| 10/02/2006: | RSS and Content Syndication Part Four: Categorizing Content
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| | Now that you have a strategy for your RSS feeds, let's take a look at what content you might like to syndicate. Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created.
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| 09/22/2006: | RSS and Content Syndication Part Three - RSS Strategy
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| | Internet Marketing is moving away from traditional search engine tactics - search engine optimization and page rankings are no longer so dependent on meta tags and on-page elements. Content syndication using an RSS feeds can increase your search engine visibility and drive qualified traffic to your website. But to get results, you must start with a sound RSS strategy. |
| 09/03/2006: | RSS and Content Syndication: Part Two
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| | How RSS Feeds Can Benefit Your Business
If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you'll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:
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| 08/21/2006: | RSS Feeds: Content Syndication as a Marketing and PR Strategy
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| | Also called web feeds, RSS feeds are a content delivery vehicle - a method of getting new content out on the Internet and sharing it with others. This is the first part of a six part series on RSS and content syndication as a marketing and PR strategy |
| 08/08/2006: | The Future of Search Lies with Content Syndication and RSS
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| | Search Engine Rankings Are Influenced By Content and Reputation. In a recent interview about the future of search and outdated SEO methods, Matt Cutts of Google said it is useless doing traditional SEO on a site unless you also have enough good content and the reputation in your field to be a challenger.
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| 07/19/2006: | Content Syndication - RSS Is A Powerful SEO Strategy
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| | Content syndication is the next big thing in SEO. Even the Google engineers acknowledge that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community. |
| 07/16/2006: | Enterprise RSS Feeds - A Viable Messaging Medium
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| | The rapid growth of content syndication and social media requires a new marketing and PR approach. The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to pay attention.
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| 07/08/2006: | Broadband Growth Driving RSS Use
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| | Customers are demanding RSS feeds. broadband users are more than three times as likely to use RSS (Really Simple Syndication) as a delivery method for their preferred Internet content than dial up users.
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| 05/26/2006: | Content syndication builds good organic search engine optimization
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| | RSS is powering online PR techniques that raise search ranking and brand awareness
We are living in an attention economy - in an over-communicated world getting the attention of your audience is paramount. Until you have their attention you are not able to deliver your message. A content syndication strategy can get this valuable attention - it can boost your search engine rankings and attract qualified visitors to your website.
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| 05/20/2006: | RSS feeds driving content syndication
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| | Use, not adoption, is the trend to watch on the Internet. The 2006 Face of the Web report from Ipsos Insights highlights the fact that while Internet adoption is slowing, use is growing and changing. And the trend to the 'lways-on' digital lifestyle is being powered by RSS feeds.
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| 04/24/2006: | Hosted Enterprise RSS Feeds Make Marketing Use Simple
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| | As RSS adoption grows more and more companies are turning to RSS to deliver marketing and PR messages.
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| 04/15/2006: | Blog, RSS and Podcast ADs Fast Growing
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| | Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005 and Forecast to Grow 145% in 2006 |
| 04/13/2006: | Enterprise RSS feed service solves IT security issues
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| | Hosted feeds give marketing and PR professionals easy access to content syndication
The fact that marketing, PR and IT have different priorities when it comes to web content has long been a thorny issue. At the 2005 Web Metrics Summit the need to bridge this gap was identified as one of the major issues in an organization, but as the use of RSS feeds as a content delivery vehicle for marketing and PR messages accelerates, this gap is only widening. A new enterprise RSS service solves this problem.
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| 03/08/2006: | User Friendly RSS feed buttons reach a wider audience
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| | Business owners and media publishers are seeing rapid growth of RSS subscriptions. USAToday.com reports that their RSS traffic is "rising month after month by orders of magnitude", even though they are barely promoting their RSS feeds. |
| 02/09/2006: | RSS, Online PR and Brand Perception
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| | Branding has been called the most powerful idea in business, yet few companies consciously take control of their brand and create it. Your brand is formed by the visual, emotional, rational, and cultural image associated with your company or product. Now that so many people are reading news and researching products and services online, their first point of contact with your brand is most likely to be online. |
| 11/22/2005: | Measuring RSS important to online marketing
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| | ExpansionPlus and their clients are showing excellent usage of their RSS feeds |
| 11/22/2005: | RSS adoption up as Web hits 15th anniversary
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| | 15 years ago the first web pages were being made. Many feel the growth of RSS mirrors the early days of the Web |
| 11/17/2005: | Marketers see RSS use growing as spam reaches ridiculous numbers
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| | What does your inbox look like in the morning?
Jeff Bates, executive editor at Slashdot, says more than 80 percent of the email he gets is spam. That sounds about right. Most inboxes are deluged with content we don’t want, have no use for and delete without opening. Predictions are that 95 percent of all e-mail will be spam by mid-2006.
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| 08/10/2005: | Google adds RSS function to their Google News section
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| | Considering that USAToday.com and the NYTimes.com are seeing double digit jumps in RSS subscriptions each month, Google is on the right track with RSS alerts. |
| 08/02/2005: | RSS Marketing Report from Forrester Research
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| | Two excellent reports from Forrester research show why companies are adopting RSS and best practices that are already emerging |
| 07/25/2005: | RSS Marketing Made Really Simple
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| | Really Simple Syndication (RSS) may be simple to those who are technically oriented. But for most business owners, PR and marketing people, it's not simple at all. Pressfeed aims to change that with a free feed and a free newsreader for your customers |
| 07/20/2005: | RSS Marketing Power
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| | Rok Hrastnik, author of Unleash The Marketing Power of RSS, explains the benefits of using RSS to promote your business online |
| 07/10/2005: | Press feed RSS marketing and promotion results
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| | Content syndication and RSS feeds are proving to be effective online marketing and PR tools |
| 07/02/2005: | Mainstream RSS Marketing and PR Opportunities
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| | As more and more apps appear on the horizon there is no doubt that the RSS adoption curve is going sraight up. PR and marketing execs need to stay ahead of the game and be aware of tall the RSS opportunities that can expand their visibility online. |
| 06/27/2005: | Mainstream Media Show Double Digit Increases In RSS Subscription Every Month
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| | Now that major news sites such as USAToday.com and NYTimes.com are seeing double-digit monthly leaps in RSS-usership, RSS readership will be fully mainstream by 2006.
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| 06/27/2005: | Microsoft Planning To Take RSS Feeds Mainstream
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| | IE 7 and Longhorn will have RSS built in. The move signals the increasing importance of RSS technology. |
| 06/24/2005: | RSS adoption ramping up fast
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| | As major news sites report double digit user adoption of RSS, predictions are that RSS reach will be mainstream in 2006 |
| 06/16/2005: | RSS Success Depends On A Content Strategy
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| | It is easy to put an RSS feed on your site. Creating An RSS Content Strategy is what will make or break the results
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| 06/08/2005: | RSS moving into the enterprise
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| | IT and marketing managers are paying attention to RSS as a powerful tool to deliver information and messages. |
| 06/05/2005: | RSS feeds are all about the content
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| | While some companies scrabble to find ways to monetize feeds many see them as a valuable PR and branding tool |
| 06/01/2005: | Is the name slowing down RSS adoption rates?
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| | When you don't 'get' something it's very hard to implement or apply it. Should we rename RSS? |
| 05/28/2005: | Analysts disagree about adoption rate of RSS
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| | RSS Marketers weigh in on Jupiter and Gartner predictions |
| 05/22/2005: | MSN/Yahoo! Taking RSS Seriously
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| | The major search engines are pushing hard to make RSS easy and available for all web users |
| 05/21/2005: | MSN Backs RSS adoption
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| | MSN planning to ramp up their RSS services. |
| 05/15/2005: | RSS for the uninitiated
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| | Walt Mossberg has put together a very good resource for those wanting to get started usng RSS |
| 05/14/2005: | Without an RSS Feed Your Website is Lame, says Scoble
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| | Not having an RSS feed is a genetic marker for a lame site, says Scoble.
He gives several excellent reasons for his adamant stance that a successful site has to offer RSS feeds:
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| 05/11/2005: | New RSS search engine and directory
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| | NotePage, Inc. the creator's of FeedForAll, a popular tool to create, edit and publish RSS feeds, has launched RSS Network. RSS Network is a categorized RSS feed search engine and directory |
| 05/09/2005: | RSS still gaining ground
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| | There have been some questions as to whether RSS content would continue its rise in popularity, or fall by the wayside like other Internet fads. The runaway increase in RSS feed subscriptions gives the lie to that idea. |
| 05/08/2005: | RSS adoption driving new ideas and business opportunities
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| | Every day new business ideas are emerging based on RSS feeds. Tagging and Social Networking are perfect partners for an RSS-based media company |
| 04/17/2005: | SEO-PR is our first strategic partner
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| | Companies using optimized press releases need to upload and syndicate their content. SEO PR partners with PRESSfeed as their RSS provider |
| 04/10/2005: | RSS Feeds Raise Search Engine Visibility
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| | While their larger competitors are investing in Pay-Per-Click search engine campaigns, the BTI Communications Group is achieving top positions in the natural search results. |
