| 06/16/2007: | What's the difference between PRESSfeed and a blog?
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| | Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. But an online newsroom is just as important. News content in an RSS feed can give you many of the benefits of blogging without the constraints. |
| 10/21/2006: | RSS, Content Syndication and Search - Part Six
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| | Success in online marketing depends in to a large extent on being found in the search engines. And getting good organic search ranking (natural placements on a search results page, not the paid listings) is getting harder all the time.Content syndication using RSS is one easy and effective way to build one-way inbound links and raise your search rankings. |
| 10/14/2006: | Social Media, Content Syndication and RSS Feeds: Part Five
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| | Making your content part of Web 2.0. Now that your content is organized and distributed, use the syndication power of social media sites to get more visibility and more traffic.
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| 10/02/2006: | RSS and Content Syndication Part Four: Categorizing Content
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| | Now that you have a strategy for your RSS feeds, let's take a look at what content you might like to syndicate. Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created.
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| 09/22/2006: | RSS and Content Syndication Part Three - RSS Strategy
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| | Internet Marketing is moving away from traditional search engine tactics - search engine optimization and page rankings are no longer so dependent on meta tags and on-page elements. Content syndication using an RSS feeds can increase your search engine visibility and drive qualified traffic to your website. But to get results, you must start with a sound RSS strategy. |
| 09/03/2006: | RSS and Content Syndication: Part Two
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| | How RSS Feeds Can Benefit Your Business
If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you'll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:
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| 08/21/2006: | RSS Feeds: Content Syndication as a Marketing and PR Strategy
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| | Also called web feeds, RSS feeds are a content delivery vehicle - a method of getting new content out on the Internet and sharing it with others. This is the first part of a six part series on RSS and content syndication as a marketing and PR strategy |
| 07/16/2006: | Enterprise RSS Feeds - A Viable Messaging Medium
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| | The rapid growth of content syndication and social media requires a new marketing and PR approach. The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to pay attention.
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| 05/20/2006: | RSS feeds driving content syndication
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| | Use, not adoption, is the trend to watch on the Internet. The 2006 Face of the Web report from Ipsos Insights highlights the fact that while Internet adoption is slowing, use is growing and changing. And the trend to the 'lways-on' digital lifestyle is being powered by RSS feeds.
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| 04/15/2006: | Blog, RSS and Podcast ADs Fast Growing
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| | Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005 and Forecast to Grow 145% in 2006 |
| 11/22/2005: | RSS adoption up as Web hits 15th anniversary
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| | 15 years ago the first web pages were being made. Many feel the growth of RSS mirrors the early days of the Web |
| 08/10/2005: | Google adds RSS function to their Google News section
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| | Considering that USAToday.com and the NYTimes.com are seeing double digit jumps in RSS subscriptions each month, Google is on the right track with RSS alerts. |
| 08/02/2005: | RSS Marketing Report from Forrester Research
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| | Two excellent reports from Forrester research show why companies are adopting RSS and best practices that are already emerging |
| 07/02/2005: | Mainstream RSS Marketing and PR Opportunities
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| | As more and more apps appear on the horizon there is no doubt that the RSS adoption curve is going sraight up. PR and marketing execs need to stay ahead of the game and be aware of tall the RSS opportunities that can expand their visibility online. |
| 06/27/2005: | Mainstream Media Show Double Digit Increases In RSS Subscription Every Month
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| | Now that major news sites such as USAToday.com and NYTimes.com are seeing double-digit monthly leaps in RSS-usership, RSS readership will be fully mainstream by 2006.
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| 06/27/2005: | Microsoft Planning To Take RSS Feeds Mainstream
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| | IE 7 and Longhorn will have RSS built in. The move signals the increasing importance of RSS technology. |
| 06/24/2005: | RSS adoption ramping up fast
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| | As major news sites report double digit user adoption of RSS, predictions are that RSS reach will be mainstream in 2006 |
| 06/16/2005: | RSS Success Depends On A Content Strategy
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| | It is easy to put an RSS feed on your site. Creating An RSS Content Strategy is what will make or break the results
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| 06/08/2005: | RSS moving into the enterprise
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| | IT and marketing managers are paying attention to RSS as a powerful tool to deliver information and messages. |
| 06/05/2005: | RSS feeds are all about the content
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| | While some companies scrabble to find ways to monetize feeds many see them as a valuable PR and branding tool |
| 06/01/2005: | Is the name slowing down RSS adoption rates?
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| | When you don't 'get' something it's very hard to implement or apply it. Should we rename RSS? |
| 05/28/2005: | Analysts disagree about adoption rate of RSS
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| | RSS Marketers weigh in on Jupiter and Gartner predictions |
| 05/21/2005: | MSN Backs RSS adoption
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| | MSN planning to ramp up their RSS services. |
| 05/15/2005: | RSS for the uninitiated
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| | Walt Mossberg has put together a very good resource for those wanting to get started usng RSS |
| 05/14/2005: | Without an RSS Feed Your Website is Lame, says Scoble
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| | Not having an RSS feed is a genetic marker for a lame site, says Scoble.
He gives several excellent reasons for his adamant stance that a successful site has to offer RSS feeds:
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| 05/11/2005: | New RSS search engine and directory
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| | NotePage, Inc. the creator's of FeedForAll, a popular tool to create, edit and publish RSS feeds, has launched RSS Network. RSS Network is a categorized RSS feed search engine and directory |
| 05/09/2005: | RSS still gaining ground
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| | There have been some questions as to whether RSS content would continue its rise in popularity, or fall by the wayside like other Internet fads. The runaway increase in RSS feed subscriptions gives the lie to that idea. |
| 05/08/2005: | RSS adoption driving new ideas and business opportunities
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| | Every day new business ideas are emerging based on RSS feeds. Tagging and Social Networking are perfect partners for an RSS-based media company |
