http://www.lages.com/Tips and insights for technology marketers including PR, corporate communications and overall marketing strategies.en-ushttp://blogs.law.harvard.edu/tech/rss2009 is an interesting year indeed. We are in the midst of an unprecedented economic downturn with optimism that our new President and administration will do more than instill hope. It is also a time of ecological concerns and technology shifts. Once titans of business are losing their stature and new business models are taking hold. In a word, it is a time of change. For all of us marketers we know what that means... opportunity! And for those of us who have used fear, uncertainty and doubt (FUD) as a strategic marketing weapon we are now faced with the challenge of combating a global FUD phenomena. So, rather than give in to the part of us that wants to retreat and batten down the hatches while the economic storm passes - we need to rise to the helm of the ship and navigate our destiny. 2009 is a time of opportunity! http://www.lages.com/resources.htmlTraditional mass media is being joined by vast numbers of influential, albeit small special interest, voices with a huge reach via the web. What's dubbed Social Media is simply the collective impact of individuals whose voice can be shared and heard throughout the globe. Social Media isn't just MySpace, Facebook or LinkedIn, it also includes bloggers, media sharing like YouTube and Flickr, virtual worlds, social news such as digg, newsgroups, forums, podcasters and individuals. But most importantly it includes your audiences: customers, prospects, employees, investors, partners, media, analysts and others. Social Media brings forth all the powerful aspects of word-of-mouth with the reach and speed of the Internet. http://www.lages.com/resources.html