Enterprise RSS Promotion

RSS Awareness Day May 1st

Administrator — Fri, 02 May 2008 15:27:43 +0000

May 1st has been a celebration for many caudes. Worker’s Day is one of them. Back in medieval times May 1st was a celebration of Spring and fertility.

Now it has been named RSS Awareness Day.

Feedburner recently reported that they track around 60 million RSS subscribers. Even if that number were 70 million RSS users (counting people that use RSS with other applications or platforms) this would still convert to a meager 5,4% of the Internet users around the world, says Daily Blog Tips.

The idea is to spread the wrod about RSS and ow important is is. They suggest that we lik to RSS resources.

Here are some on the PRESSfeed site:

RSS Tutorial

RSS and SEO

Case Study

RSS is the backbone of the social Web

Administrator — Tue, 22 Apr 2008 23:20:54 +0000

In an interview with Lee Odden, Charlene Li of Forrester Research said that if she had to choose to be a social technology she’d be RSS/XML.

“Nobody would know who I am or what my initials mean, but I make everything work together. I’d be the foundation of mashups, social applications, and widgets. Without me, the social Web would grind to a halt.”

Charlene Li is Vice President & Principal Analyst at Forrester Research covering social computing and technologies. She is undoubtedly one of the most often quoted analysts on all things dealing with social computing and commerce on the web.” She has a new book coming out in May called “Groundswell” – co- authored with Josh Berhoff.

Read the full interview

Neat!

Half of online consumers read RSS Feeds - do you have one?

Administrator — Thu, 17 Apr 2008 20:24:52 +0000

Image Leigh Blackall

According to the Avenue A | Razorfish Digital Consumer Behavior Study, 56 percent of online consumers now use RSS feeds. And it’s people across all sectors - from those who grow seeds to silver surfers to tech-savvy youngsters. We’ve all got the RSS bug.

Now that search engines display what they call blended search - where news, images, videos and blogs are all served up on one page - it’s even more important to have content in these ‘buckets.’ RSS feeds can help you to get your content indexed faster and improve your ranking. You want your news releases and articles to show up on page one for your brand name, product name, or keywords.

If you do not yet have a content syndication strategy in place, get started.

Create an RSS Feed and get your news content out there.

Is Google Rewarding Fresh Content?

Administrator — Tue, 29 Jan 2008 20:05:57 +0000

In July 07 A thread in the Digital Point Forums reported that Google was indexing fresh content faster. Some sites saw their content show up in the search results within a few hours.

Lee Odden, CEO, TopRank Online Marketing agrees. He posted at Search Engine Room on the benefit of fresh content. Lee writes about the benefit of blogs. But you’ll get those same benefits by adding a feed to news content on your website.

The post Fresh Content: Myth or Magic went hot in Sphinn just a week ago. The article takes an in-depth look at the pros and cons of publishing content for SEO purposes.

Google and other search engines serve the searcher. They have said repeatedly that they look for quality content. Quality content.

When you create and publish content it should be of value to your visitors. Don’t write for the search engine - write for your visitors. The ease of publishing online today means that pretty much anyone can put up a blog or an RSS feed. But not everyone can write excellent quality content.

It’s no longer about just having a feed. It’s about having a feed they really want to read and will subscribe to or republish because the content is just so damn good.

If it is in a feed Google will reward you for good quality fresh content.

If you syndicate it in a feed others will see it. And use it. And subscribe to it. And bookmark it in places like del.ici.ous and digg.

It’s a symbiotic process. You need great content and you need to make it available to others online. Hire a good writer to help you generate content that your visitors will crave. Syndicate it in an RSS feed and make it easy for others to use it and share it.

RSS Reaching Some Journalists More Than Email

Administrator — Sat, 19 Jan 2008 16:12:25 +0000

Rebecca Lieb, vice President and Chief Editor of the ClickZ Network graciously agreed to chat with me about the future of search and public relations for a paper I am researching.

During the interview she commented that she pays more attention to her RSS Feed than to her email. In fact, she even has the email account for story pitches forwarded to her RSS reader. And she says many of the journalists she knows do the same.

She was recently involved with an evaluation study of small niche news sites in specific industries and was surprised to see that every site she looked at was using RSS feeds. Not just big mainstream media sites, not just tech sites - sites that cater for thoroughbred racehorses or engineering news.

If you want to get your news content read and seen by your target audience - and journalists in your field - make sure you’re adding regular news content to your site and syndicating in an RSS feed.