Social Media News

 According to ClipBlast, the online video wave is not even close to cresting. 

 Here are their 10 Online Video Trends to Watch in 2007. 

 Take note of number  6 - content syndication is a hot trend for this year.  It has popped up in many 2007 predictions. 

1.   Video content will be prolific. From branded media companies to quality independent producers to TV news organizations to novices, content will be plentiful as distribution costs will remain trivial.

2.   At the same time, cost pressures will remain a key inhibitor for marketers seeking to use video on the web as a means for reaching their target audience.

3.   Video content will be unbound and without organization. People will be overwhelmed by the virtually unlimited choice and will call for simplicity, organization and relevance.

4.   Consumers will personalize their PC to watch and receive what they want, from whom they want and when they want it. The biggest trend of ’06 — shooting, editing, storing and distributing personally produced video and sharing those video experiences with others – will continue at a brisk pace.

5.   Video content will be informative, relevant, entertaining, often helpful — but the amount of marginally valuable content will increase.

6.   Video content will be distributed through multiple channels and methods. Syndication will increase; marketers will discover syndicated video distribution as a means for exponentially increasing video viewings.

7.   Video content will continue to be subject to copyright infringement, and tensions between creators and distributors will escalate.

8.   Marketers will continue to discover that video provides creative ways to reach their targeted consumers directly.

9.   Video content providers and marketers will discover distribution platforms and partners with growing targeted audiences — and discover that video can generate real ad revenue.

10.   Video content providers who will be marketing their content will become overwhelmed by the multitude of choices that limit the attention of their targeted audience.

Graphic from the Wall Street Journal

Technorati Tags: content syndication, create RSS feeds, video online

This entry was posted on Wednesday, January 10th, 2007 at 12:49 pm and is filed under RSS Submission, content syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.