MSN has definitely seen the light of RSS.
Their re-launched shopping portal is now a comparison-shopping engine boasting a six-fold increase in the number of items available and a hundred times more merchants from which to choose, reports Internet News.
New features include RSS feeds from any product search results page, with users receiving updates whenever new items are offered or prices change.
Recent research figures show that more than two thirds of all purchases are comparison shopped online before the sale is made.
Good thinking on MSN’s part. And one more good reason why you should offer RSS feeds with product updates on your corporate website.