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24th December 2006

Enterprise RSS a focal point for employee information

posted in content syndication, enterprise RSS, RSS Search Visibility |

Time Magazine says social media is the one thing that most influenced the news in 2006. Watch what happens in 2007.

Enterprise RSS is poised to become the focal point that employees turn to for information, eclipsing individual aggregators plus systems such as portals, intranets, and enterprise applications, says CRM Daily. A recent Pew Internet Foundation survey found nearly one in three individuals consumes RSS feeds. But for enterprises, the most telling response was that 63 percent of these RSS users subscribe to work-related feeds.

So much for the idea that RSS is still in its infancy.

The Unicom Conference that takes place in London in February 2007 touts the adoption of social media:

Social software / Web 2.0 ideas by large organisations has begun, and it is proving a game changing development. Understanding Blogs, Wikis, Really Simple Syndication (RSS), Virtual Worlds etc., is essential in today’s rapidly evolving business landscape, says their press release.

Datafeeds are becoming popular tools for delivering content to online audiences from Web sites. But such RSS feeds are far from popular with publishers intent on boosting page view statistics and fearing leakage through content that’s delivered to users who will never come in to their sites, writes Robin Good. The real issue is not feeds, but the need for publishers to accept that an important portion of their revenues will rely on understanding how to make money from content delivered to their audience’s personal devices and Web sites.

Indeed. Content syndication is one of the best parts of Web 2.0. Feeds facilitate the sharing of content and make it so much easier to consume the data. Perhaps you’ll see the RSS icon on the cover of Time next year.

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