Research just out shows that for the first time online travel purchases will top offline sales in 2007. This means that it’s imperative for travel and tourism websites to be visible online.
One of the easiest way for a travel website to boost their search ranking is to start a web content syndication campaign. The Marriott Caribbean resorts are well on their way, with excellent content in a vacation planning feed.
Bulldog Reporter is offering an audio conference on January 4th with top travel writers and editors and although mainstream media is still important, even these pundits suggest that travel video is more effective than the printed word. And it’s easy to create short travel videos and syndicate them in RSS feeds.