People are looking online for news and information and business workers now find press releases are their number one source of information, says a report from Outsell.
“The real headliner is that the most used content type among knowledge workers for business purposes has switched to press releases,” says Outsell VP and analyst Roger Strouse. Until recently, he says, trade journals had occupied the top spot.
Reasons for this jump in popularity?
Press releases are easier for people to get their hands on
Press releases are shorter and pithier
They oftentimes come right into an RSS reader
Now there’s a real headliner.
We know that information is proliferating so quickly that the technology is having a hard time keeping up. People are using more information to make decisions, so they have to wade through more sources to find the data they want. RSS makes this much easier. It’s a real time saver for business workers.
So if you want your data to be in play make sure you’re putting out press releases. Place them on your website, get them into the news search engines and syndicate your content in an RSS feed.