If you’re still hesitant about the viability of using RSS feeds and content syndication in your marketing mix, take a tip from Marketing Sherpa.
According to their recent survey 40% of marketers are planning on adding RSS feeds to their marketing mix in 2006. And 19%, who had already incorporated the technology, are planning on increasing their 2007 spend.
Why do they do it? Syndicating your content in feeds raises your search visibility and drives qualified traffic to your website.
content syndication, RSS feeds