Nearly half, 41.6 percent, of retailers will incorporate blogs or RSS feeds into their holiday marketing strategy, and 79.5 percent will use viral marketing at social networking sites, says the 2006 eHoliday Mood Survey released Wednesday. The study was conducted by BizRate Research for Shopzilla and Shop.org.
And they plan to start their online promotions early in November, not wait fo the Thanksgiving weekend.
Smart thinking. Samys Camera insituted an online marketing campaign in 2005 using blogs and feeds and they doubled their usual holiday sales spike. Making your holiday specials known by syndicating your content in RSS feeds and getting them out onto social networking sites can deliver lots of that holiday traffic with cash in hand.