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21st July 2005

Content Drives Enterprise RSS Success

posted in RSS Search Visibility, RSS Submission |

A great article from Sharon Housely at FeedForAll puts the spotlight squarely on the need for good content in RSS feeds.

The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.

Businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.

Yet it seems that figuring out what content to put into a feed so that it becomes that ‘must have ‘ feed is where most businesses fall down.

RSS is a new technology and not many marketing and PR people are familiar enough with the process to have it run smoothly and get the results it promises.

Step One:
Decide who your audience is for the content

Step Two:
Look into what kind of communication you have with this audience on a regular basis

Step Three:
What communication would you like to be able to deliver to them

Step Four:
What content would be most valuable to them

Step Five:
Figure out how to generate this content on a regular basis and find the resources to do that

Step Six:
Put the content onto your website and into a feed with PRESSfeed
Step Seven:
Register your feed URL with the RSS aggregators to get the maximum benefit from your RSS distribution

Step Eight:
Add content to the feed at least once a week

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