There’s a lively dicussion going on about social media optimization and you can see the current list of rules on Lee Odden’s blog
RSS and content syndication forms a big part of social media. To participate your content must be RSS enabled. Unless you are generating content and creating RSS Feeds so others can easily consume your content, or using RSS feeds to aggregate and ‘newsmaster’ content you can share with others, you’re not even at step one.
So perhaps Rule 0 should be create and share your content in RSS feeds
social media, social media optimization