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23rd August 2006

RSS is the backbone of online news distribution

posted in RSS Submission |

It seems that the importance of online news has not come onto the radar of manufacturing and electonics firms. Out of 1000 companies listed in vertical news sites and directories, only about 2 percent offer their news in RSS feeds .

Not only would putting their news in a feed make them more visible online, it would also make their news available to the people who routinely visit these vertical sites for information.

And since reading press releases online recently leapfrogged past trade journals to become the number one source of information for business people, getting news releases in an RSS feed so that they become visible online is a vital element in any successful marketing and PR strategy today.

online news, rss feed, create rss feed, content syndication

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