Emarketer stats show that the annual growth of online travel purchases is slowing. “While the outlook for online travel remains fairly strong, total sales will grow by less than 20% this year, a significant fall from the rates seen in recent years. Growth will continue to slow for the next three years.”
However JupiterResearch’s “US Travel Consumer Survey, 2006″ clearly shows that online package sales are on the rise and that search is now the number one method used to find travel deals online.
Do some research of your own – check how you rank on the broad generic terms for your space -not your brand name. The majority of searches will be on terms like hotel – destination. Or vacation package deal destination.
Do you feature in the first five results?
If not, find someone who can help you tweak your site and start a content syndication campaign right away.
You’re losing business!