We have heard about Web 2.0 and PR 2.0, now it’s filtering into vertical markets.
The travel and tourism industry is realizing that people are buying more and more travel online and that blogs, peer to peer reveiws, RSS feeds and other consumer generated media has become a big influencer.
“Fresh ideas and incredible energy are flooding our industry now,” says Philip C. Wolf is president and CEO of PhoCusWright Inc., an independent travel, tourism and hospitality research firm. “Travel 1.0 strategy doesn’t work in a Travel 2.0 marketplace. There’s no better time or place to seriously assess your spectrum of opportunity than right now.”
Travelers are keen to take control and find/create the perfect trip, not just the cheapest trip. Here’s a sampling of Travel 2.0 at work from Phocus Wright:
Ã¢â‚¬Â¢ Social travel’s surge takes networking and CRM to new levels
Ã¢â‚¬Â¢ Personalized user-generated editorial profoundly impacts purchasing behavior
Ã¢â‚¬Â¢ Reaching customers “beyond the browser” opens opportunities
Ã¢â‚¬Â¢ Mapping, mash-ups and tagging resonate with travel buyers
Ã¢â‚¬Â¢ Grass root adoption of real-time collaborative tools like wikis, blogs, bots and gadgets
Ã¢â‚¬Â¢ Metasearch – scorned by many while heralded by others – won’t go away
Ã¢â‚¬Â¢ Vertical search embeds travel features and profiling to attract more qualified eyeballs
Ã¢â‚¬Â¢ RSS feeds are influencing travel distribution