In a recent interview with Business 2.o, Dick Costolo of FeedBurner said feeds have reached the tipping point.
“You can’t stop this train,” he told them. “Content is going to be syndicated and consumed all over the place. Your job is to figure out how to turn that into an opportunity.”
One industry that is looking into the opportunity of syndicating their content in RSS feeds is travel and hospitality. Makes sense – they have loads of good content and they need to get it delivered to interested searchers. And travel search is a hot , hot market.
RSS is a brand-new medium, as distinct from the Web as the Web is from newspapers, radio, and TV. It iis consumed differently and operates by rules that are foreign not just to traditional publishers, but to the titans of the Web, writes 2.0
Syndicating your content in an RSS feed is the perfect way to make the most of these opportunities.