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21st May 2006

RSS marketing takes note of usage patterns

posted in RSS Submission |

Ninety percent of RSS users opt to read the feed content entirely in the aggregator environment, whether they are viewing full text or partial text feeds, according to Pheedo, an RSS marketing and analytics company. “Pheed Read” report on RSS usage patterns.

Advertisers and publishers need to engage the RSS consumer at the aggregator or feed reader level. That’s where the relationship is — not at the website. Hoping for a click-through by publishing summary feed content is not a viable content monetization strategy in an RSS-enabled publishing model, says this report.

If people prefer to get their content in the reader, and they stop coming to your website, the quality of the content and the ability to create an RSS feed is going to be a vital element in your marketing strategy in the very near future.

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