The two workshops on Wednesday were very well attended. We had about 20 in each session. Many of the people who came said they really needed to bring the macro level view they got on Tuesday down to basics and applicaiion for the travel industry.
Content syndication is a perfect marketing strategy for these folk. They have the potential to generate and share loads of interesting content.
It took a bit of explaining and demonstration of how to create and publish RSS feeds, but when they got it they were all gung ho to start syndicating their content using news, blogs and podcasts.