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20th May 2006

Face of the Web Highlights RSS adoption

posted in RSS Submission |

Ipsos Insights took another in depth look at the Face of the Web in 2005.

“These are key indicators that North Americans are turning the corner in mass and becoming more technically sophisticated Internet users. We think the results in 2005 really prove that measuring growth of the Internet in the coming years will be less about user volume, and more about consumers’ reliance on this medium as a way of life—whether it is checking RSS feeds, blogging or picking up a podcast or yesterday’s sitcom, consumers continue to expand and apply new depth of Internet use that we haven’t seen before.”

In that case it’s way past time that every business should be publishing their content in RSS feeds.

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