THE NEED FOR NEWS AND BRANDED CONTENT
TO BE FOUND IN MOBILE SEARCH
The new Google algorithm, which was introduced on April 21, favors websites with large text, links that are easy to find and navigate, and a design that resizes to fit whatever screen it’s viewed on, be that a laptop, phone or tablet. The section of every company’s website that must be mobile-friendly is their newsroom – whether BtoC or BtoB. This content has a high user interaction – with media, bloggers and your buying public.
Webinar date: June 24, 2015
Time: 10 am Pacific, 1pm Eastern
Host: Sally Falkow, APR. Sally is the president of PRESSfeed and the co-creator of the social newsroom. Sally has been at the forefront of digital PR and social media for 15 years and has translated her in-depth knowledge and experience in traditional PR and media relations to the digital world. In 2014 she was name a Top 50 PR Influencer on Twitter. @sallyfalkow
Guest: Shashi Bellamkanda, CMO of SurefireSocial and Adjunct Professor for search, social and mobile at Georgetown University. Shashi has a stellar 15-year history in the field of digital marketing for small businesses. In 2012 he was named Small Business Influencer Champion for his work. Follow Shashi on Twitter @shashib
In April Google implemented their mobile-friendly search algorithm. The number of people accessing news on their mobile devices in rapidly increasing. If your newsroom does not pass the Google mobile-friendly test, your news content will not show up in mobile search queries.
“As people increasingly search on their mobile devices,” she said, “we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” Google
A recent study by Portent revealed that 40% of the top websites ranked by Alexa do not pass the Google mobile-friendly test. PRESSfeed did a study of the Inc 500 in June 2015 and found that just over 50% are not yet mobile-friendly.
Find out how having a fully mobile-responsive newsroom can increase your traffic, media coverage and leads.
There are only 100 places in this webinar. Reserve your seat now