Every year for the last five years we’ve heard predictions that “this year is the year of mobile.” Well, 2015 is definitely that year.
In May Google announced that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Which explains the Google mobile search algorithm update implemented in April. According to Search Engine Land mobile is now the “primary screen” for marketers.
The data from the Pew State of the Media report suggests that this is fast becoming the case for PR practitioners too: “News organizations are increasingly dependent on Google and a handful of other powerful tech firms for the tools and platforms needed to reach their audience.”
In 2012, about 39% of respondents got news online or from a mobile device “yesterday,” (the day before they participated in the survey) up from 34% in 2010. And it’s not only interested public doing this searching. Journalists and bloggers are searching on mobile devices for story ideas, experts and sources.
At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers. The report also shows that those accessing news content on a mobile device spend less time there than they do on a desktop.
This means that as communications professionals we have to adapt to the mobile news landscape. We also have to learn how to deliver our news so that it:
- Passes the Google mobile-friendly test
- Ranks well in Google’s mobile search
- Can be read and understood quickly and easily
- Delivers the core message in a short ‘snackable’ format
According to a recent study conducted by Portent 40% of the top ranking websites are not yet mobile-friendly. And our study of the Inc. 500 shows that more than half (56%) are not yet mobile-friendly.
If your company website does not yet pass the Google mobile-friendly test, then neither does your newsroom. That means your news content will not be seen by the majority of people accessing news via their mobile devices.
You don’t have to wait for the IT department to redo the entire website. With a hosted online newsroom you can be up and running in just two weeks. Fully mobile responsive, visibl ein Google mobile search, with an image and video gallery and all the features the media expects in a modern digital newsroom.
Ask for a demo and find out how you can upgrade your online newsroom so that your news content will always be visible to the journalists, bloggers and public searching for information around your topics.
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