The 2015 Pew State of the News Media report revealed that in January of this year 39 of the 50 most popular news sites reported more mobile than desktop visitors. More than a third of online news users across all countries (39%) use two or more digital devices each week for news and a fifth (20%) now say their mobile phone is their primary news access point
And the trend is not affecting only the public. Journalists are working under greater pressure than ever before, as employment numbers in the newsroom continue to fall. They rely on their digital devices to access content and sources relevant to the stories they are working on.
Google implemented an algorithm update in late April that affects mobile search – any site that is not fully responsive is less likely to show up in a mobile search. For a brand or organization that wants journalists, bloggers and the interested members of the public searching for content around their topic to discover their news content, a fully responsive, socially integrated online newsroom is a must.
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