Right now there’s an opportunity knocking hard on the PR door.
As the public responds to visual content with a news story – and we’ve certainly seen plenty of evidence that visuals engage the audience and provide more value – the media is looking for more video news material. Trhe vast majority of news website editors say that a story idea or a release that ocmes packages with excellent images and a good news video gets theri attention
76% of journalists say they currently use externally produced videos and they expect to use “much more” in the next year. (Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. Now every news website needs video.
The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. 500 have a video gallery in their newsroom. 22% of the Fortune 100 companies in the US include video with their news releases. 16% of the Fortune 500 and just 11% of the Inc. 500 offer any multimedia with news releases.
89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. Only a handful of companies in the US offer embed codes with their videos: 9% of the Fortune100, 5% of the Fortune 500 and 3% of the Inc. 500.
Now is the time to take advantage of this need for video. Make sure your online newsroom has great video the media can easily access and use.
If you need help upgrading your newsroom to a digital content hub with a video gallery and embed codes, email me