Internet marketing veteran Larry Chase of the Web Digest has RSS feeds as a marketing tool at #2 in his top trends for 2006.
Ã¢â‚¬Å“After 13 years in this Internet Marketing business, researching and writing about search engine optimization (SEO), email marketing, customer relationship management (CRM), ROI marketing, and sales lead generation, IÃ¢â‚¬â„¢ve developed a good nose for whatÃ¢â‚¬â„¢s coming next,Ã¢â‚¬Â Chase noted. Ã¢â‚¬Å“If you donÃ¢â‚¬â„¢t develop this sense, you wonÃ¢â‚¬â„¢t be in this tumultuous business very long,Ã¢â‚¬Â he wryly concluded.
Chase predicts that RSS marketing is good for
Ã¢â‚¬Â¢ Content Sampling
Ã¢â‚¬Â¢ Subscription Acquisition
Ã¢â‚¬Â¢ CRM (Customer Relationship Management).
Ã¢â‚¬Å“But, RSS will not prove to be a consistently useful advertising vehicle,Ã¢â‚¬Â says Chase
Adding good content and syndicating it in an RSS feed is also a very useful tool for better search engine visibility and brand impact.
If you are working on your 2006 Internet marketing strategy, be sure to include RSS content feeds.