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22nd November 2005

RSS marketing needs measurement

posted in RSS Submission |

RSS is completely measurable, even more so than e-mail, says RSS guru Rok Hrastnik.

Using the most basic stat – is the usage increasing – will tell you if your content strategy is working. If your content were boring and irrelevant readers would not keep increasing.

You need to make your RSS subscribe buttons very visible and then educate your visitors so they know what RSS is and how to use it.

Make you visitors want your content first, says Rok. Then tell them how to get the content via RSS

Excellent advice. It all starts with a good content strategy. When they want the content they will keep reading the feed.

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