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18th November 2005

The Business Case for RSS

posted in RSS Submission |

Yesterday Marketing Profs held an online RSS Seminar presented by Rok Hrastnik , author of Unleash the Marketing Power of RSS, Marketing Studies and the RSS Diary.

For 90 minutes we downloaded the best ideas on what to do with RSS in an enterprise setting.

Whew! That was some download!

The fact that there are so many applications that allow you to set up an RSS feed in a few minutes makes RSS look deceptively simple.

Sure anyone can slap up a feed. But is it the right feed? Are you delivering the right content? How wil poeple findit? What other content could you deliver? Could you customize this content and allow your visitors to choose what content they receive?

I was in the room with five other people – most of whom have a fairly good idea of what RSS is. They were pretty much blown away by the scope of what can be done when you implement a complete and well thought out RSS strategy.

There is a lot of work to be done to really get ROI from an enterprise RSS feed strategy, but it’s certainly well worth the effort.

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