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18th November 2005

My Yahoo giving impetus to enterprise RSS use

posted in RSS Submission |

Internet marketers are saying It’s Vegas baby! but for a very different reason. The best minds in the industry are talking about how to take the gamble and risk out of your online marketing and branding – WebMasterWorld is on.

Jeremy Zawodny of Yahoo! spoke on the panel about RSS and commented on why it’s a sure bet.

“You should take the RSS story to heart,” he said. “All organizations should pay attention to this because you could think of RSS feeds as a text broadcast of the site’s content. ”

Greg Jarboe was also on this panel and used Bill French of Myst Technology’s classic remark about where the powe r of RSS really lies:

Don’t just create a feed – create one consumers can’t live without

RSS is a great content delivery vehicle – but it is all about the content. And it’s the best way for businesses to get their message out there. Readers love it and marketers should love it too.

Enterprise use of RSS is definitely an online strategy I’d put my money on.

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