There’s a lot of buzz around the idea of a social news and content hub at the moment. And when there is social media buzz it’s reflected in the search engines -witness the BASF social media newsroom, which garnered so much attention on Twitter and blogs in the past few days. As a result it’s suddenly showing up on page one in Google for the phrase ‘social media newsroom’.
And while tactical actions like content production and mentions are important, remember the advice of SunTzu in The Art of War:
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
In 2011 we’re seeing content strategy take center stage. A social media newsroom creates a hub of content that has many advantages:
- concentrates your content in one easy access area
- makes it easy for reporters/bloggers to find and use your content
- provides one URL for people to share
- builds press kits for specific content
- posts releases in social media format
- adds video and images with source code
Journalists and bloggers are first and foremost people, in a hectically fast world where they are expected to deliver good stories for faster and faster news cycles. They don’t have time to search through your archives and download pesky PDF’s. Providing access to everything in a high quality, easily navigable and shareable form makes your reach into the social web, the media and communities stronger, cleaner and most importantly trackable.