Search Engine Strategies (SES) the premier search conference, launched their new social media newsroom for reporters and bloggers in August at SES San Francisco.
There have been many indications from social media thought leaders that while it is necessary to publish content and spread it far and wide across the social web, it is just as important to provide a social content hub on your own website or online newsroom. Visitors, bloggers and the news media should be able to easily find and republish your content.
Google’s Caffeine algorithm that went live in August incorporates social links, mentions and reviews. After a recent story in the New York Times about how negative reviews were in fact helping unscrupulous merchants get higher ranking, Google has tweaked that algorithm so that these reviews will act as a negative vote.
Bruce Clay, a very authoritative voice in the SEO world, predicts that within a year ‘likes’ will have have as much, if not more, weight than links. And this means you will have up the quality of your game: people only ‘like’ good content, great products and excellent service.