3rd
May
2010
Twitter is a News Medium
posted in social media newsroom |
Twitter is the new CNN, writes Lance Ulanoff in PCMag.com today. He’s referring to the study What is Twitter, a Social Network or a News Media? released at the International World Wide Web (WWW) Conference in Raleigh NC last week.
The researchers cite the definition of media as a means of communication that reaches or influences people widely.
In the summary of their findings the researchers point out that:
- following is not mutual on Twitter
- a few users can reach a large audience directly
- most users can reach a large audience by word of mouth quickly
- users talk about timely topics
- the majority of topics are headlines
Adding your Twitter feed to your online newsroom makes a lot of sense