Travelers Turn to Social Media
posted in social media newsroom, travel |
2010 is going to be a much better year for travel industry, says Travel Insights 100. They’re an interesting group: a panel of 100 travel experts that includes activists, traditional media, independent travelers, and airline and hotel experts who have banded together to monitor travel insights and trends.
They’ve made some predictions about travel in 2010:
- Travel will begin to recover driven in part by a pent-up demand from those who have put off traveling due to economic concerns.
- These eager travelers will still be looking for discounts and promotional pricing.
- The big change? Where they’ll be looking. Social media will be the game-changer for travel in 2010.
“Social media (Twitter in particular) will continue to reshape how destinations are promoted and companies will increase their participation in and creative use of social media.”
If that’s the case many hotels have their work cut out for them. We recently did an analysis of the top 50 hotel chains’ websites and social media activity – only 21% are currently on Twitter and a scant 16% are engaging with their community.
That does not take into account the smaller hotel groups, bed and breakfasts or tour operators.
If you are in the travel business now would be the time to update your Travel PR strategy.
And once you get your content out into the social web, update your site with a social media newsroom.
Image credit: Idle type