There are many blogs about RSS feeds now. This one offers ideas on how to promote your RSS feeds and what feeds can do to promote your business.
The mere fact of putting an RSS feed onto your site will not magically make your search visibility skyrocket and subcribers beat down your door.
Just having the RSS icon does alert those early adopters who already have a newsreader that you are quick on the draw – a company that gets online trends and provides options for all their visitors.
But you have to go much further than that. Register the feed URL with as many of the feed search engines and websites as you can lay your hands on. Start with this list of RSS directories and search engines
Robin Good’s awesome report on RSS Top55 – Best Blog Directory And RSS Submission Sites is well worth the small fee.
Robin writes: As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from a complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.