Social Media Strategy the Trend for 2010
posted in social media newsroom |
If 2008 was the year of dipping the toes in the water and 2009 was the social media checklist approach, companies need to move up to the next level and start to integrate social media into their overall PR and marketing plans. It’s time to move beyond a social media presence, get strategic and really engage with your community.
“Resembling any in-person exchange, socializing requires more than just being there — you have to interact with others, instigate discussions, and respond during conversations. Our study implies value in social engagement on top of social presence — it pays to actively and continually participate and invest in your networks.” Engagementdb study.
We’ve put together a social media resource page for PR people interested in the latest research and successful case studies.
And once you have engagement happening on all your social media networks, be sure to publish your company news in this format too – and gather all your social content on your own site in a social media newsroom.