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7th September 2005

Putting Your Web Content Into A Feed

posted in RSS Submission |

If you are using blog software it should have feed technology built in. If you want feeds on your website content, and you should, then you need to figure out the best way to add new content and get it into a feed. Some content management systems have RSS built in.

The first action is to decide which content you want in a feed and how you want it presented to the end user. There are many ways you can put a feed on your website. Some are free, some have a small cost.

Feeds are produced in a language called XML – eXtensible Markup Language. XML is not as forgiving as HTML; the formatting is very strict and a little more complicated. In order to read a feed, a user needs to have a feed reader. Without a reader a feed looks like this in XML

For a static HTML website:

Not only do you need a way to get your content into a feed, you also need to add the content to your website. To avoid having to pay a webmaster, or rely on your IT department add the content for you, use a system like PRESSfeed, which combines content management and feed technology. PRESSfeed allows you to add the content to the site instantly and distribute it in a feed. This allows you complete control over your area of content. You can see an example onthis site that promotes a natural pain remedy

For a website with a content management system

Since you already have the capability of adding content, you need a way to get that content into a feed. Some content management systems come with feed-generating technology built in. If you don’t have that, there are many choices for making a feed.

If you have a very complex website, with firewalls and a security system, adding a feed may take some technical know-how.

Pay attention to:

How the provider makes the feed
Where it will be situated on your site
Whether it will automatically be updated each time you add an item
Will it be registered with feed search engines and directories
How the feed will display in the various readers
Whether or not you have unlimited click throughs to the content

Here are some suggestions:

PRESSfeed – Offers a simple and easy to implement service for dynamic, content driven websites.
Nooked – Good for corporate marketing and PR content. There is a limit on the number of click throughs.
FeedForAll – You can create, edit and publish RSS feeds and podcasts with this desktop software
Simplefeed – Another good feed provider.

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