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2nd August 2005

Forrester Reports on RSS Marketing

posted in RSS Submission |

Back in June Forrester Research asked for examples of sites using RSS

The respondents offer a vairety of uses for RSS and the Forrester report on RSS is now out.

According to the report 57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. Why the interest when just 2% of North American online adults use RSS?

The combination of reduced email marketing effectiveness and growing consumer advertising backlash drives marketers to test RSS — from creating their own feeds to putting ads into RSS feeds themselves. This report introduces who uses RSS in North America and the implications of RSS adoption. The second report in the series looks at best practices for marketers using RSS.

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