As the media landscape changes – and it is shifting under our feet everyday – the practice of Media Relations has to change too.
The decimation of the media newsroom staff continues. In June the Chicago-Sun announced that they will cut a further 22% of the newsroom staff through layoffs and buyouts. Dow Jones, the parent company of The Wall Street Journal, also began a sweeping round of job cuts last month, including eliminating entire teams of reporters and closing international bureaus.
As the pool of journalists we have to work with shrinks, the harder it is to get good media coverage for a brand or a client.
“We will be consolidating some areas of coverage,” he said, “merging some bureaus and teams, and discontinuing completely some of what we do.” WSJ editor, Gerard Baker.
The media needs have changed too. Most people now get their news digitally and on the go. According to a recent Pew report Facebook and Twitter have become our newspapers. There has been a 21% increase in the number of people getting news on these channels in just the last year.
You have to adapt how you prepare and present your news releases and other branded content to service the needs of the media, if you want to get coverage.
In this webinar we’ll cover
- What the media needs – how to find gaps in media coverage that you can fill.
- Why they need visual content – and how to tell stories visually.
- Measurement – the old PR measurement standards are no longer acceptable. It’s time to learn what to measure to show
When: Wednesday July 22, 2015 10 am pacific 1 pm Eastern. If you can’t attend at that time, register now and we will send you the link to the recorded webinar.