Powered by PRESSfeed.com
26th June 2015

The Age of Smartphone Reporting

smartphone reportingOn Wednesday we hosted a webinar about mobile search and news content with Shashi Bellamkonda, CMO of Surefire Social and adjunct professor for search, social and mobile at Georgetown University.

These recent headlines confirm that we are indeed in the age of smartphone reporting.

 

 

smartphone reporting 2

What does this mean for PR?

Media Relations is a big part fo the job.  For over a hundred years we’ve been taught how to write and present news content based on how the media works.  That model is no longer relevant. And it’s not  only  about digital news outlets – even reporters at traditional media outlets like major newspapers and TV stations are expected to be mobile and able to use their smartphones and social media to do their reporting.

If our job is to understand how a reporter works, what they need to produce a story and what tools they use, then it’s time for a sea-change in the practice of Media Relations.

The good news for reporters today is that the advent of smartphones has made it possible for them to do part of their job with nothing more than a phone. Poynter.org

What do reporters use their smartphones and social media for?

  • Find story ideas
  • Find eye witnesses
  • Search hashtags
  • Search for sources
  • Record audio files
  • Shoot video
  • Take photos
  • Edit photos
  • Live remote reporting
  • File stories on the go

When they search for ideas, sources, experts, images or videos to use in a story, or a follow-up to a news event, will they find your content?  Tech Crunch found that 44% of the Fortune 500 websites are not  yet mobile-friendly.  We checked the Inc 500 websites and found that more than half (56%) don’t pass Google’s test.

“A website ranked No. 1 or No. 2 in a search query could hypothetically fall to ninth or 10th place, causing a loss of thousands of dollars in potential business.” Independent analyst Greg Sterling in USAToday

Translate that into PR and media relations terms. If your newsroom was ranked No. 2 for your brand, or showed up high in search on relevant key phrases, if it falls out of the rankings your chances of getting media coverage go with it.  A reporter who is pushed for time goes with the informaiton and sources they find when they do a search.

The 2015 Global Trust Barometer ranks search as the most used and most trusted source of information and news today. That applies to journalists as much as the public.  Make sure your newsroom is mobile-friendly and has all the features the media expects in an online newsroom today.

Download the 2015 Media Trends and Newsroom checklist

posted in Digital PR News | 0 Comments

13th June 2015

June Webinar: Mobile-Friendly News

THE NEED FOR NEWS AND BRANDED CONTENT

TO BE FOUND IN MOBILE SEARCH

Google mobile

 

 

 

 

 

 

The new Google algorithm, which was introduced on April 21, favors websites with large text, links that are easy to find and navigate, and a design that resizes to fit whatever screen it’s viewed on, be that a laptop, phone or tablet. The section of every company’s website that must be mobile-friendly is their newsroom – whether BtoC or BtoB.  This content has a high user interaction – with media, bloggers and your buying public.

Webinar date:  June 24, 2015

Time: 10 am Pacific, 1pm Eastern

Sal smallHost:  Sally Falkow, APR.  Sally is the president of PRESSfeed and the co-creator of the social newsroom.  Sally has been at the forefront of digital PR and social media for 15 years and has translated her in-depth knowledge and experience in traditional PR and media relations to the digital world.  In 2014 she was name a Top 50 PR Influencer on Twitter. @sallyfalkow

shashibGuest: Shashi Bellamkanda, CMO of SurefireSocial and Adjunct Professor for search, social and mobile at Georgetown University. Shashi has a stellar 15-year history in the field of digital marketing for small businesses.  In 2012 he was named Small Business Influencer Champion for his work.  Follow Shashi on Twitter  @shashib

REGISTER HERE

In April Google implemented their mobile-friendly search algorithm. The number of people accessing news on their mobile devices in rapidly increasing. If your newsroom does not pass the Google mobile-friendly test, your news content will not show up in mobile search queries.

“As people increasingly search on their mobile devices,” she said, “we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” Google

A recent study by Portent revealed that 40% of the top websites ranked by Alexa do not pass the Google mobile-friendly test. PRESSfeed did a study of the Inc 500 in June 2015 and found that just over 50% are not yet mobile-friendly.

Find out how having a fully mobile-responsive newsroom can increase your traffic, media coverage and leads.

There are only 100 places in this webinar.  Reserve your seat now

posted in Digital PR News | 0 Comments

8th June 2015

The Mobile News Landscape

 Every year for the last five years we’ve heard predictions that “this year is the year of mobile.”  Well, 2015 is definitely that year.

In May Google announced that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”  Which explains the Google mobile search algorithm update implemented in April. According to Search Engine Land mobile is now the “primary screen” for marketers.

The data from the Pew State of the Media report suggests that this is fast becoming the case for PR practitioners too: “News organizations are increasingly dependent on Google and a handful of other powerful tech firms for the tools and platforms needed to reach their audience.”

In 2012, about 39% of respondents got news online or from a mobile device “yesterday,” (the day before they participated in the survey) up from 34% in 2010.  And it’s not only interested public doing this searching. Journalists and bloggers are searching on mobile devices for story ideas, experts and sources.

At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers. The report also shows that those accessing news content on a mobile device spend less time there than they do on a desktop.

This means that as communications professionals we have to adapt to the mobile news landscape.  We also have to learn how to deliver our news so that it:

  • Passes the Google mobile-friendly test
  • Ranks well in Google’s mobile search
  • Can be read and understood quickly and easily
  • Delivers the core message in a short ‘snackable’ format

YOUR NEWSROOM

According to a recent study conducted by Portent 40% of the top ranking websites are not yet mobile-friendly.  And our study of the Inc. 500 shows that more than half (56%) are not yet mobile-friendly.

If your company website does not yet pass the Google mobile-friendly test, then neither does your newsroom.  That means your news content will not be seen by the majority of people accessing news via their mobile devices.

You don’t have to wait for the IT department to redo the entire website.  With a hosted online newsroom you can be up and running in just two weeks. Fully mobile responsive, visibl ein Google mobile search, with an image and video gallery and all the features the media expects in a modern digital newsroom.

Ask for a demo and find out how you can upgrade your online newsroom so that your news content will always be visible to the journalists, bloggers and public searching for information around your topics.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Follow us on Twitter @pressfeed

posted in Digital PR News | 0 Comments

3rd June 2015

2015 Online Newsroom Checklist

Newsroom checklist 2015 mobile

The 2015 Pew State of the News Media report revealed that in January of this year 39 of the 50 most popular news sites reported more mobile than desktop visitors. More than a third of online news users across all countries (39%) use two or more digital devices each week for news and a fifth (20%) now say their mobile phone is their primary news access point

And the trend is not affecting only the public.  Journalists are working under greater pressure than ever before, as employment numbers in the newsroom continue to fall. They rely on their digital devices to access content and sources relevant to the stories they are working on.

Google implemented an algorithm update in late April that affects mobile search – any site that is not fully responsive is less likely to show up in a mobile search. For a brand or organization that wants journalists, bloggers and the interested members of the public searching for content around their topic to discover their news content, a fully responsive, socially integrated online newsroom is a must.

Need help with your newsroom?  Ask for a demo. 626 793 4911

posted in social media newsroom | 0 Comments