The 2015 Media Trends and State of Online Newsrooms report is now available.
The full results of the study were discussed on the March PRESSfeed webinar hosted by Sally Flakow, APR – President of PRESSfeed. Sally designed and conducted the research and prepared the report and the infographic. Her guests on the webinar were Wendy Marx, President of Marx Communication and Rebekah Iliff, Chief Strategy Officer for AirPR.
“Most corporate newsrooms today exist in a time warp — failing to keep pace with technology and the needs of time-strapped journalists,” said Wendy Marx, president of B2B PR and marketing agency Marx Communications. “In fact, the term newsroom misrepresents what most of them do. Relics of a quaint past when time wasn’t an issue, they lack the excitement and urgency of news. I urge all companies to jettison their so-called newsrooms and start providing robust, useful, engaging content.”
“We need to be thinking of Newsrooms in terms of ‘News Hubs’ that act as a repository of sources, information, and industry trends. With journalists often under the gun and pressed for time, let’s make their jobs easier; which in turn makes the chances of us getting ink that much greater.”