BotB companies are embracing content marketing. Curata’s “B2B Marketing Trends 2012 Report” found that 87% of US B2B marketers have used content marketing this year—the most popular tactic of any queried. That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.
Creating original content is number one on the list of content challenges, followed by the time to do it and then finding great content to curate.
|« Nov||Feb »|