Even though business and leisure travel is down, 70% of those who do book travel do so online. And eMarketer predicts that online travel bookings in 2009 will grow by 10.5% to reach $116.1 billion, primarily as a result of a dramatic shift from the offline to online channel.
So it is even more important than ever to have a great online presence.
When people who are looking for travel deals do a search, if your hotel or inn does not show up, that coveted booking will go to your web savvy competitors. So invest in online media relations and travel PR – upgrade your website and make it the very best it can be. All the content needs to be search optimized, interesting and relevant. Use lots of images and video. Find relevant websites that could republish your content and link back to you.
One of the eaiest and most cost effective tools you can use to boost your online visibility is an RSS feed. Add travel articles about your destination, include images and videos, and then syndicate the content with feeds. With the right RSS tool your content will find its way into the social media sites like digg, StumbleUpon and Twitter.
Good travel PR online reaches new audiences searching for travel information, and as a result they will find your site.