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26th February 2009

Online Presence Vital in this Climate


Even though business and leisure travel is down, 70% of those who do book travel do so online.  And eMarketer predicts that online travel bookings in 2009 will grow by 10.5% to reach $116.1 billion, primarily as a result of a dramatic shift from the offline to online channel.

So it is even more important than ever to have a great online presence. 

When people who are looking for travel deals do a search, if your hotel or inn does not show up, that coveted booking will go to your web savvy competitors. So invest in online media relations and travel PR – upgrade your website and make it the very best it can be.  All the content needs to be search optimized, interesting and relevant. Use lots of images and video.  Find relevant websites that could republish your content and link back to you.

One of the eaiest and most cost effective tools you can use to boost your online visibility is an RSS feed.  Add travel articles about your destination, include images and videos, and then syndicate the content with feeds. With the right RSS tool your content will find its way into the social media sites like digg, StumbleUpon and Twitter.  

Good travel PR online reaches new audiences searching for travel information, and as a result they will find your site. 





posted in content syndication, RSS Search Visibility, travel | 0 Comments

3rd February 2009

MGM Vegas Tweets

Who knew that a casino was savvy enough to use social media presence app Twitter to connect with folk on vacation in Vegas. @Vegas-Concierge spits out a steady stream of suggestions of things to do while in Vegas.  Their tweets are targeted at people follow Twitter updates on their phones.

Here are some recent examples:

Tila Tequila will be at Jet inside The Mirage. Call 702-693-8300 to get on the guestlist

Chinese New Year is the current theme at Bellagio’s Conservatory. It’s a great, FREE attraction to check out

Just Announced: Exclusive Twitter Offer – 35% off CRISS ANGEL Believe tickets for select performances

It’s working for them.  if you want to find  out more about how to use social media for travel destinations go to the Social Media conference in San Francisco in  March

posted in content syndication, travel | 0 Comments