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29th January 2008

Is Google Rewarding Fresh Content?

In July 07 A thread in the Digital Point Forums reported that Google was indexing fresh content faster.  Some sites saw their content show up in the search results within a few hours.

 Lee Odden, CEO, TopRank Online Marketing agrees.  He posted at Search Engine Room on the benefit of fresh content.  Lee writes about the benefit of blogs.   But you’ll get those same benefits by adding a feed to news content on your website.

The post Fresh Content: Myth or Magic went hot in Sphinn just a week ago.  The article takes an in-depth look at the pros and cons of publishing content for SEO purposes. 

Google and other search engines serve the searcher.  They have said repeatedly that they look for quality content.  Quality content. 

When you create and publish content it should be of value to your visitors.  Don’t write for the search engine – write for your visitors.  The ease of publishing online today means that pretty much anyone can put up a blog or an RSS feed.  But not everyone can write excellent quality content.

It’s no longer about just having a feed.  It’s about having a feed they really want to read and will subscribe to or republish because the content is just so damn good.

If it is in a feed Google will reward you for good quality fresh content. 

If you syndicate it in a feed others will see it. And use it. And subscribe to it.  And bookmark it in places like del.ici.ous and digg.

It’s a symbiotic process. You need great content and you need to make it available to others online.  Hire a good writer to help you  generate content that your visitors will crave.  Syndicate it in an RSS feed and make it easy for others to use it and share it.

posted in content syndication, RSS Search Visibility | 0 Comments

19th January 2008

RSS Reaching Some Journalists More Than Email

Rebecca Lieb, vice President and Chief Editor of the ClickZ Network graciously agreed to chat with me about the future of search and public relations for a paper I am researching.

During the interview she commented that she pays more attention to her RSS Feed than to her email.  In fact, she even has the email account for story pitches forwarded to her RSS reader.  And she says many of the journalists she knows do the same.

She was recently involved with an evaluation study of small niche news sites in specific industries and was surprised to see that every site she looked at was using RSS feeds.  Not just big mainstream media sites, not just tech sites – sites that cater for thoroughbred racehorses or engineering news.

If you want to get your news content read and seen by your target audience - and journalists in your field – make sure you’re adding regular news content to your site and syndicating in an RSS feed. 

posted in RSS Submission | 0 Comments

5th January 2008

RSS Tipped As a Hot Marketing Strategy for 2008

Entrepreneur.com’s predictions about the hot marketing trends for 2008 focus on Web 2.0.

The first two trends mentioned are a switch to alternative media and more budget channeled into interactive solutions such as RSS, podcasts and video casts.

RSS is proving to be a good fit for the travel industry, reports Hospitality.net: hotels and resorts using RSS feeds to syndicate their content are seeing results in better search visibility as well as an increase in targeted traffic and sales.

RSS and content syndication makes perfect sense for a travel destination:

  • People are looking for visual content about a resort, hotel or destination
  • They want to read reviews from ‘someone just like me’ who has already experienced this destination
  • They want more information about the area
  • Online travel spending has outstripped offline bookings
  • Destinations have a wealth of content they can offer online

Emerging channels such as podcasts and RSS feeds will claim increasingly larger shares of marketers’ budgets over the next five years, says Entrepreneur.com.

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posted in content syndication, RSS Search Visibility | 0 Comments

2nd January 2008

RSS feeds being used by online influencers

rss feeds“We may have reached, and even crossed over to the other side of, the tipping point in the adoption of new media by Hollywood studios trying to sell us their movies. This is based largely on the adoption of two primary bits of technology: RSS and Widgets.” Chris Thilk.

Chris makes the point that while many people still don’t know what an RSS Feed is, the influencers are using them so RSS feeds can’t be ignored. Feeds deliver content to people the way they want it.

It’s easy and simple to create an RSS feed.  But just creating a feed is not the trick.  It’s putting good content in that feed that will attract the right audience and keep them coming back for more.

It is all about the content.  But now there is a second step: the content has to be syndicated in an RSS feed. 

One without the other no longer delivers the goods.

Photo credit: Pandemia

posted in content syndication, enterprise RSS | 0 Comments