Is Google Rewarding Fresh Content?
In July 07 A thread in the Digital Point Forums reported that Google was indexing fresh content faster. Some sites saw their content show up in the search results within a few hours.
 Lee Odden, CEO, TopRank Online Marketing agrees. He posted at Search Engine Room on the benefit of fresh content. Lee writes about the benefit of blogs.  But you’ll get those same benefits by adding a feed to news content on your website.
The post Fresh Content: Myth or Magic went hot in Sphinn just a week ago. The article takes an in-depth look at the pros and cons of publishing content for SEO purposes.Â
Google and other search engines serve the searcher. They have said repeatedly that they look for quality content. Quality content.Â
When you create and publish content it should be of value to your visitors. Don’t write for the search engine – write for your visitors. The ease of publishing online today means that pretty much anyone can put up a blog or an RSS feed. But not everyone can write excellent quality content.
It’s no longer about just having a feed. It’s about having a feed they really want to read and will subscribe to or republish because the content is just so damn good.
If it is in a feed Google will reward you for good quality fresh content.Â
If you syndicate it in a feed others will see it. And use it. And subscribe to it. And bookmark it in places like del.ici.ous and digg.
It’s a symbiotic process. You need great content and you need to make it available to others online. Hire a good writer to help you generate content that your visitors will crave.  Syndicate it in an RSS feed and make it easy for others to use it and share it.
posted in RSS Search Visibility, content syndication | 0 Comments
Entrepreneur.com’s predictions about the
“We may have reached, and even crossed over to the other side of, the tipping point in the adoption of new media by Hollywood studios trying to sell us their movies. This is based largely on the adoption of two primary bits of technology: RSS and Widgets.”