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14th November 2007

RSS is feeding powerful online conversations

social media and rss feedsThe session on RSS feeds at the Executing Social Media conference at the Coca Cola headquarters in Atlanta today covered both using RSS to find out what others are saying about you and syndicating your content with RSS feeds.

Ashley Roach of Newsgator spoke first and gave an overview of RSS and how to  us it to find content you want to follow. 

I gave the audience the reasons you want to particpate in these powerful online conversations – recommmendations from other consumers are the most trusted form of advertisng and the number one influencer prior to purchase.

The Skin MD case study is a great example of how to use RSS to spread the word online.  From nowhere in the search engines to page one for their keywords, lots of inbound links,  lots of bloggers talking about their product and linking to them, constantly increasing traffic to the site and 3500 pharmacies (250 CVS stores) now carrying the product. 

Creating a social media news section on your site could do the same for your business.

Attendees received a complimentary copy of the Proactive Report about Online Reputation Management.

If you’d like to read this report request a copy.

Listen to the latest Proactive podcasts that go with this month’s report.

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