The session on RSS feeds at the Executing Social Media conference at the Coca Cola headquarters in Atlanta today covered both using RSS to find out what others are saying about you and syndicating your content with RSS feeds.
Ashley Roach of Newsgator spoke first and gave an overview of RSS and how toÂ us it to find content you want to follow.Â
I gave theÂ audience the reasonsÂ you want to particpate in these powerful onlineÂ conversations – recommmendations from other consumers are the most trusted form of advertisng and the number one influencer prior to purchase.
The Skin MD case study is a great example of how to use RSS to spread the word online.Â From nowhere in the search engines to page oneÂ for their keywords, lots of inbound links,Â Â lots of bloggers talking about their product and linking to them, constantly increasing traffic to the siteÂ and 3500 pharmacies (250 CVS stores) now carrying the product.Â
Creating a social media news section on your site could do the same for your business.
Attendees received a complimentary copy of the Proactive Report about Online Reputation Management.
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Listen to the latest Proactive podcasts that go with this month’s report.