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30th October 2007

RSS Feeds On Journalists’ Radar

For the longest time marketing and PR folk have pooh-poohed the idea that many journalists are reading RSS feeds.  Too techie they say.

Not so, says a new study from Bulldog Reporter and TEKgroup. 

In fact, journalist’s use of online newsrooms, blogs, RSS and social media is much higher than PR professionals believed and the need to access news 24 hours a day online is being referred to as the biggest change in journalism practice.

According to this survey nearly 16% of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, and about 37% receive at least one regular RSS feed.

If you’re not yet up to speed with Web 2.0 technology on your news content, make this a priority for the new year.  If you’d like your news to be that one feed journalists in your space read regularly, you have make it available in an RSS feed.

One easy way to get started is to put PRESSfeed on your news releases and other news content.  Within a few days you could have an online news room available to journalists 24 hours a day. 

Your feeds will ‘ping’ Yahoo, Google and other online news aggregators and blog search engines.

You can add images, audio and video.  You can syndicate your news content in RSS feeds with social  bookmarks and tags. 

Your audio and video feeds will be iTunes compliant.

Online media relations has never been easier to implement. Get your news out where the journalists are searching when they write their stories.

This is the way media relations is done today.

posted in content syndication, enterprise RSS | 0 Comments

29th October 2007

Is RSS Reader Count a Better Measure Than Page Rank?

Matt Cutts of Google has confirmed that the company does indeed penalize web sites that engage in the buying and selling of text links. Adam Ostow over at Mashable asks “Has Page Rank lost its meaning?”

In another post at the WebProWorld forum I saw this comment:

“Maybe the RSS Subscriber/Reader Count is a better gauge of a website/blog’s importance. After all if people are subscribing to the feed then that means that site is putting out content that readers want to be kept current on. Wouldn’t the subscriber count be better to use than PR? I looked up 11 top blogs dealing with SEO/SEM and the total subscriber base was 141,191. I think I would rather purchase a text link on each of those eleven blogs to my site (same industry) and know that my link is in front of 141K readers each day than rely on a search engine that only puts my site in front of a couple hundred a day.”

 Since purchasing a link is verboten by Google it would be more along the lines of making relationships with those bloggers and getting a real content editorial link that Google prizes so highly. 

But it’s certainly food for thought. 

posted in RSS Submission | 0 Comments

25th October 2007

RSS has highest value of web 2.0 tools says Forrester

Forrester surveyed 275 IT pros on their firms’ Web 2.0 implementations and found that Really Simple Syndication, or RSS, was the highest value technology, with nearly one in four reporting “substantial value.”

RSS was most frequently used for corporate communications or content aggregation, while one in three respondents said it was used for external marketing. 

Podcasting came in right behind RSS, with 21% reporting substantial business value.

By contrast, only 11% said blogging delivers substantial business value.

posted in RSS Submission | 0 Comments

23rd October 2007

Using RSS to Syndicate Article Content

I often come across questions about search engines penalizing duplicate content and how this might apply to syndication of articles.

According to Shari Thurow, an SEO expert who speaks at Search Engine Strategies, the answer is no.  But the debate continues. 

As long as the syndicated articles link back to the source site you’re all right, says Matt Cutts of Google.

And there are many more reasons than just SEO to syndicate your articles:

  • Establish name recognition
  • Market your site
  • Create inbound links
  • Reach new audiences
  • Increase traffic to your site

On every site that we have installed PRESSfeed, within a few months the feed is one of the top referrers of traffic to that site.

posted in content syndication, RSS Search Visibility | 0 Comments

22nd October 2007

RSS Webinar – how RSS can improve your seo results

If you still have questions about why you should be using RSS feeds and syndicating your content get the inside scoop on our free RSS webinar tomorrow.  I’ll be spending one hour talking about how RSS can be used to

  • Build inbound links
  • Increase qualified traffic
  • Improve Google rankings

If you’d like to be a part of the audience email Mary Anderson for an invite.

You can reach her at mary at press-feed dot com or call her on 626 793 4911

posted in content syndication, enterprise RSS, RSS Search Visibility | 0 Comments

20th October 2007

RSS ads convert better than email

At the Direct Marketing Association Conference in Chicago Autodesk talked about how   its RSS marketing efforts outshone e-mail and the Web.

Beverly Debolski, the online marketing evangelist for Autodesk presented the results of two offers made in September using RSS Feeds. The first test offered feed subscribers 50 percent on a software upgrade. In response to this direct offer, 2 percent of recipients bought the upgrade, compared to only 1.2 percent who responded to the same offer delivered via e-mail.

“People tend to think of RSS as a way to get out news and press releases,” SimpleFeed CEO Mark Carlson told InternetNews.com. “What we showed today is that it works very well as a sales tool.”

Some online businesses have garnered a good click-through-rates varying from 7% to 10% using RSS feeds, reports The Internet Marketing Guide.  This means that it has actually outperformed various other mediums of online advertising. 

Of course this number can’t be reached overnight. There has to be an RSS  strategy in place and the execution has to be perfect to derive such a high click-through-rate.

posted in enterprise RSS | 0 Comments