Social Media News

Pheedo has some very interesting data in their RSS Research Archives.

Back in February Google started reporting the number of subcribers to feeds using their reader.

“We compiled the online RSS reader market share numbers from the Pheedo network to compare adoption of Google’s RSS products to the other leading online aggregators and below is what we found. We only included online RSS readers to make our comparison as close to apples-to-apples as possible.”

While NewsGator has the highest total number of subscriptions per feed, Google touches more feeds than all other online aggregators. 

From a marketing perspective, it is something to keep an eye on, says Pheedo. While RSS is a universal language and a way of moving content around the web, the way people aggregate it is not standard. Having the knowledge of what your audience is using to see their feeds and accurately knowing how many people are viewing the feeds are important elements of optimizing RSS marketing efforts.

Excellent point!

The 2007 report on how newpapers are using the Internet shows a marked increase.  the use of video material jumped from 61 percent to 92 percent.

 And RSS feeds is now at 97 percent.

 access the PDF report