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12th August 2007

Google Reader Affecting RSS Stats

Pheedo has some very interesting data in their RSS Research Archives.

Back in February Google started reporting the number of subcribers to feeds using their reader.

“We compiled the online RSS reader market share numbers from the Pheedo network to compare adoption of Google’s RSS products to the other leading online aggregators and below is what we found. We only included online RSS readers to make our comparison as close to apples-to-apples as possible.”

While NewsGator has the highest total number of subscriptions per feed, Google touches more feeds than all other online aggregators. 

From a marketing perspective, it is something to keep an eye on, says Pheedo. While RSS is a universal language and a way of moving content around the web, the way people aggregate it is not standard. Having the knowledge of what your audience is using to see their feeds and accurately knowing how many people are viewing the feeds are important elements of optimizing RSS marketing efforts.

Excellent point!

posted in content syndication, enterprise RSS | 0 Comments

6th August 2007

97 percent of newspapers now use RSS

The 2007 report on how newpapers are using the Internet shows a marked increase.  the use of video material jumped from 61 percent to 92 percent.

 And RSS feeds is now at 97 percent.

Online Features of America’s Top 100 Newspapers, 2007
Feature % of Papers
RSS

97%

RSS for different sections

97

RSS includes ads

0

Reporter blogs

96

Reporter blog comments

86

Comments on articles

33

Tags

1

Registration

29

Bookmarking

44

User generated content

24

Mobile content

53

Video

92

Podcasts

49

Source: Bivings Report, July 2007

 access the PDF report 

posted in content syndication, enterprise RSS | 0 Comments