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11th May 2007

The Google Yo-Yo Dance



In the WebMaster World forums today there was a query about why a site would feature well in the Google rankings, tank completely, come back and then disappear yet again.  “Is this due to  Google penalizing me for inbound or outbound links?” asked the site owner.

The best answer came from fathom:

Realistically – if your website isn’t worthy of continuous participation on your part Google likely sees no reason that you are deserving of primary results.

And he suggests these fixes:

    1. continuously add fresh new info [pages] adding depth within your current site design plus a short term “snippet” link on mainpage for the most recent inclusions.

    2. acquire more links [noting specifically for 1-way links e.g. PPI links and/or article links)

    3. seek long tail queries to target

    4. start focusing on regional or local search… particularly if you are going to continue managing smallish websites.

Now that’s good advice. Add more content. Use articles and include links. Of course adding new content on a regular basis can be a daunting idea for someone who has no technical skill.  And that’s where a content syndication tool like PRESSfeed comes in.

You write an article based on your long tail terms, log in to PRESSfeed and add the article, with links back to your own site and out to other people’s sites. Bingo!  It’s on your website in a matter of minutes.  No coding needed.  No IT department.  You can do this as often as you want to.

“Instead of having a page with 100 reciprocal links have 100 pages each with a single link elsewhere… this then means the page isn’t primarily for reciprocal links — it is primarily for content,” advises fathom.

Add 100 pages?!!!  Sure.  With PRESSfeed it’s quick and easy.  You create the page, and upload it with the link in place.  Now you are no longer a link farm – you are an authoritative site with good links to other resources.  And Google will reward you with good ranking.


posted in content syndication, RSS Search Visibility | 0 Comments