In an end-of-the-year survey, ad:tech and MarketingSherpa asked online marketers what marketing tactics worked for them in 2006 and what they expected to concentrate their time and spending on in the months ahead.
One of the things the report shows is thatÂ blog, RSS feed, social network and video ads lead the way as emerging marketing tactics in 2007.
If you are not yet using RSS feeds to syndicate your content, 2007 would be the time to get on this fast moving bandwagon.
Why are marektersÂ putting their money where the consumer’s mouth is?
“The Web has taken Word of Mouth, which used to be restricted by geographic realities, and exploded it outwards in all directions,” writes Enquiro head Gord Hotchkiss. “For word of mouth to be truly powerful, it has to live close to the ground, come from real people, and not have the faintest whiff of commercialism about it.”
“When News Corp. bought MySpace and when Google swallowed up YouTube, many questioned things like measurable returns, profitability, and business models,” write Jason MIller in WebProNews. “But those critics missed the boat: it’s not about money, it’s about influence and reach, both of which turn into money later.